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Cuadro de texto: Integration in Spain in the 21st Century – Summary For non-Spanish speaking EU residents in Spain, integration is often impeded by the following factors: Very often, nationalities congregate in the same localized areas, therefore communication and interaction between these residents is more focused within their immediate social and business circles. Many residents feel that as members of the EU, they have little social obligation to learn the language or culture of their localities. Modern communications allow residents anywhere in Spain full access to a multitude of Radio, Television, Internet services and Press from their home countries and in their own languages. Solutions ….. To enable ample integration of EU residents within Spain, these obstacles must be overcome in a manner which is both effective and falls within the framework of regulations regarding plurality and human rights of citizens residing within the EU. For example, obligatory language lessons as a requisite for an EU citizen to attain residency in a member state would breach these conditions. The Asociación Cultural para la Integración de los Extranjeros en España aims to facilitate medium and long term integration of non-Spanish speaking residents within Spanish territory, by applying some basic marketing principles; offering useful, attractive information, embedded within media in formats known, accepted and trusted by these residents. Initiatives include: The creation of a website which will act as a central hub of information. Production of suitable audio-visual material for distribution to various media and public channels. Administration of a radio network (Spectrum FM) as a platform to provide constant information orientated to positively encourage and assist with integration. Collaboration with several newspapers and magazines to provide adequate information. Organization of events where residents are introduced to Spanish and regional culture.